At the global Conversations event in Mumbai, WhatsApp has just unveiled a set of groundbreaking features designed to streamline interactions between users and businesses. These enhancements promise to revolutionize how we accomplish tasks within the familiar WhatsApp chat interface.
Introducing Flows: Elevating Business Experiences
With the introduction of Flows, businesses on WhatsApp can now offer an array of dynamic experiences. Imagine choosing your train seat, placing a meal order, or booking an appointmentβall within the confines of your chat. Flows empower businesses to present rich menus and customizable forms, catering to diverse needs. This feature will soon be accessible to businesses worldwide through the WhatsApp Business Platform in the coming weeks.
Seamless In-Chat Purchases
WhatsApp is simplifying the purchase process by allowing users in India to add items to their cart and make payments directly within the chat. This update supports various payment methods, including UPI apps, debit and credit cards, and more. Partnerships with Razorpay and PayU aim to make transactions as straightforward as sending a message.
Meta Verification for Business Authenticity
Now, businesses can earn verification from Meta, ensuring users that they are interacting with a legitimate entity. Meta Verified businesses receive a verified badge, enhanced account support, and protection against impersonation. This feature is part of Meta Verified, offering additional premium features like creating a custom WhatsApp page discoverable via web search and multi-device support. Testing will commence soon with small businesses on the WhatsApp Business app, with plans to expand it to the broader WhatsApp Business Platform.
These updates underscore WhatsApp’s commitment to empowering businesses to enhance customer service and overall offerings. The goal is to foster connections, build relationships, and facilitate productivity. As these features roll out, we anticipate a new era of seamless interactions between users and businesses on WhatsApp! ππΌ #WhatsAppBusiness #NewFeatures #InnovationUnveiled